Sad News 😥😥| Ford's India exit: What went wrong and who would benefit from it
Published at : September 14, 2021
Ford's India exit: What went wrong and who would benefit from it
Ford always focused on bringing global cars to India, while other brands focused on India-specific models.
Ford was a late entrant in the small car segment of the Indian market that remained dominant in the country for a long time.
The exit of Ford will benefit companies who are in the utility vehicle space, industry experts mentioned. At a time when Asian car makers have captured the market in the US, it was nothing but natural for the American automobile companies -- General Motors and now Ford -- to sputter and stop in India if they get their basics wrong.
Different factors at different points of time played against Ford India and affected the company cumulatively. The three factors - product, pricing and positioning -- were improved over the years. With Ford facing trouble globally it has to cut down its lossesIndustry expert
"Their initial attitude towards the Indian market was something like this - you ate the pizza and burger that were launched. So, drive the model we offer. But the pizza and burger companies Indianised their products while the American car makers didn't do that," the expert said.
#FordExitIndia
#TheexitofFord
#fordindia2021
#fordmovingfromindia
#fordendevour
#fordecosports
#fordaspire
#fordfigo
#fordfreestyle
#fordmustang
#fordnews2021
#fordbusinesssolution
#ford2021
#fordexit2021
#fordreport
Ford always focused on bringing global cars to India, while other brands focused on India-specific models.
Ford was a late entrant in the small car segment of the Indian market that remained dominant in the country for a long time.
The exit of Ford will benefit companies who are in the utility vehicle space, industry experts mentioned. At a time when Asian car makers have captured the market in the US, it was nothing but natural for the American automobile companies -- General Motors and now Ford -- to sputter and stop in India if they get their basics wrong.
Different factors at different points of time played against Ford India and affected the company cumulatively. The three factors - product, pricing and positioning -- were improved over the years. With Ford facing trouble globally it has to cut down its lossesIndustry expert
"Their initial attitude towards the Indian market was something like this - you ate the pizza and burger that were launched. So, drive the model we offer. But the pizza and burger companies Indianised their products while the American car makers didn't do that," the expert said.
#FordExitIndia
#TheexitofFord
#fordindia2021
#fordmovingfromindia
#fordendevour
#fordecosports
#fordaspire
#fordfigo
#fordfreestyle
#fordmustang
#fordnews2021
#fordbusinesssolution
#ford2021
#fordexit2021
#fordreport
Ford's India exit: What went wrong and who would benefit from itThe exit of Ford will benefit companiesford exit india