As a fan of both cars and football, I can certainly appreciate *some* aspects of FC Bayern and Audi

As a fan of both cars and football, I can certainly appreciate *some* aspects of FC Bayern and Audi’s RS e-tron GT custom collaboration, however, it does raise some interesting questions regarding the rising commodification of the beautiful game… Perhaps the clearest example of this in the modern game are the massive investments made by Red Bull– a multi-billion dollar corporation– in the football industry, seen through their ownership of RB Salzberg, Leipzig, and New York Red Bulls, to name a few. While many of these teams have benefited financially from the takeover, it’s all too clear from the brand's philosophy that “creating awareness for Red Bull and increasing revenue” is the main factor driving the investments rather than genuine passion for the sport… What do you think of the increased commodification of football? Do you see brand partnerships as a good way for clubs to increase revenue, or are we headed down a slippery slope that blurs the lines between passion and profit..? 🤑⚽️

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